Thursday, September 8, 2016
3:15 pm - 4:30 pm
Moderator: Ed Salvato
Panelists: Billy Kolber, Jeff Guaracino
At their best, press trips align the interests of travel promoters, travel journalists and travelers. The best press trips follow the simple guideline of being tailored to their audience. But in practice, creating press trips that do this isn’t simple — particularly for an LGBT audience, which isn’t nearly as homogenous as our umbrella acronym would imply.