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Research Methods
Educators Toolbox > Readings & Research > Research Methods
Note: All articles in refereed scholarly journals appearing under any subject heading in this Educators’ Toolbox are the product of one or more research methodologies generally accepted by U.S social scientists. However, articles on this list are especially focused on issues surrounding developing, testing and/or improving research methodology.
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| “Matching Public Relations Research to the Problem: Conducting a Special Focus Group,” by Grunig, Larissa A. (1992). Journal of Public Relations Research 4(1): 21. |
| “Focus Group Method, Political Advertising, Campaign News, and the Construction of Candidate Images,” by Kern, Montague & Just, Marion (1995). Political Communication 12(2): 127 (April-June). |
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