Branding: A master class

In these days of belt tightening and layoffs, you can’t quietly work hard in a corner anymore and expect to get noticed. You can’t be overly obnoxious about your work either. No one likes a journalist who only talks to you when they want something. This session will help you strike that fine balance. We’ll look at how the most effective journalists manage their profiles online. We’ll help you see what your brand is now and help you figure out how to better leverage social media to give your stories the attention they deserve.