Bob Witeck is the President of Washington, D.C.-based Witeck Communications, Inc., since 1993 a leading communications expert in designing strategies to reach lesbian, gay, bisexual and transgender (LGBT) households and consumers. Bob brings over four decades professional communications expertise in the public and private sector. Before opening his practice, he was senior vice president for Hill & Knowlton Public Affairs. On Capitol Hill for over a decade, Witeck served as communications director for the U.S. Senate Commerce Committee and as a Senate press secretary and legislative assistant. He is a graduate with distinction of the University of Virginia, where he was named an Echols Scholar. In their 25th anniversary, the editors of American Demographics magazine selected Bob Witeck as one of 25 national leaders ‘who have made significant contributions to the worlds of demographics, market research, media and trend spotting’ for his pioneering work on America’s lesbian, gay, bisexual and transgender population. Witeck is also the co-author of “Business Inside Out ” (Kaplan Publishing, 2006), the first book advising business leaders on building successful bridges with LGBT stakeholders. He is also a past NLGJA board member, and lifetime member of NLGJA.