Branding: A master class

In these days of belt tightening and layoffs, you can’t quietly work hard in a corner anymore and expect to get noticed. You can’t be overly obnoxious about your work either. No one likes a journalist who only talks to you when they want something. This session will...

Killer interviews

What does it take to do the perfect interview? How can you get the most out of people who are reluctant to talk? How can you get elegant quotes for print and catchy sound for TV? What’s the trick to get someone to really open up? We think we’re good at asking...

Work that wins awards

Want to know what it takes to win the big hardware? Come to hear from this year’s award winners (and a few from the past who have Pultizer, Peabody, and DuPont winner in their bio) to get a step-by-step breakdown of how they did their work. Bring your questions too,...