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YouTube is a powerful tool for journalists and news organizations — it allows you to build a multi-layer audience and engage with them in a new way. From 360 video to YouTube Live, the possibilities on this platform are truly endless. In this session, you will learn how to cultivate and maintain a YouTube audience, how to access and choose lessons on Google News Lab that help strengthen your presence and how to shape stories and playlists for sequential viewing, understand the Google tools that provide a more visual, robust experience for your audience and how to leverage new technologies like 360 video, VR, YouTube Live and more.
Speaker: Victoria Reitano
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