“Impressions” Aren’t Impact: Increasing the Influence of Our Digital Media

In a time of social, political and economic challenges, journalism plays a vital role. But measuring the impact of journalism can be difficult, and perhaps even more so in a crowded digital field marked by data overload and a paucity of metrics for reaching non-traffic-related goals. Panelists and participants will share and discuss strategies for documenting and increasing our influence.

Speakers: JD Davids, Terry Parris Jr.