Gone are the days of audiences choosing to watch traditional news in traditional ways. Move over, Ron Burgundy. Get your creativity flowing in this interactive session featuring innovative tricks and tips that all content producers can use to create compelling stories that stand out in a saturated market of news and information.
Panelists: Jeremy Campbell, Ryan Wood
JEREMY CAMPBELL is a reporter focused on impactful, innovative storytelling. He helped reinvent the formula for local news with “Atticus,” TEGNA’s investigative team that crafts docu-series reports about hard-to-talk-about issues. Their digital docs about drug abuse in wealthy suburbs, American sex trafficking and the maternal mortality crisis among black women have been seen by more than 17 million viewers. His reporting career began in the winds of change after Hurricane Katrina. He created a documentary about New Orleans life after the storm that led to his first on-air job as a reporter/anchor at KLFY in Lafayette, Louisiana. He’s also reported for WTVT Tampa, WBMA Birmingham and is currently based at WXIA in Atlanta where his work is shared with TEGNA’s 41 markets nationwide.
RYAN WOOD is an award-winning executive producer for TEGNA, a national media company that owns 49 local TV/digital properties across the country. What does that mean? Great question. If journalism ownership groups had air traffic control, Wood would be the lead controller. Every day he works with TEGNA stations to maximize content sharing, manages national breaking news/big event coverage, and coordinates TEGNA’s Pilots and Innovation initiative. Wood is fortunate to have been honored with four regional Emmy Awards, a national Gracie Award and a regional Edward R. Murrow Award, among others. When he’s not on an airplane or in a newsroom, you can find Wood posting food pictures on Instagram, watching “Jeopardy!” or in the front row of the latest Broadway show.