CHICAGO, IL and NEW YORK, NY November 18, 2021 — Today two innovative LGBTQ+ owned media companies announced a partnership to develop and launch the digital expansion of OUTvoices.us. OUTvoices.us is a leading LGBTQ+ lifestyle website. RebelMouse, a creative agency fueled by a publishing platform with deep technology, and Aequalitas Media, a leading LGBTQ+ media firm which publishes OUTvoices.us, are joining forces to help advertisers and partners respond to the accelerating demand by readers for digital content and engagement during and after the coronavirus crisis.
The global pandemic has turned the world upside down, and there is no more “business as usual.” LGBTQ+ media is encountering unprecedented disruption, especially in print operations. The brands and organizations that are able to successfully navigate digital transformations from being print focused will be the ones that survive and thrive during and after the current crisis has passed.
Digital publishing platforms must be more nimble, responsive, and fluid, and the RebelMouse-Aequalitas Media partnership is built to address these scenarios and more.
“There’s a growing recognition among industry leaders in LGBTQ+ media that the pandemic has been the much-needed catalyst for a change that they have long seen coming,” said Andrea Breanna, founder and CEO at RebelMouse. “We’ve formed this unique partnership with Aequalitas Media — combining some of the world’s best talent and technology — to make that transformation from print to digital a reality.”
Before launching RebelMouse, Andrea Breanna was Chief Technology Officer at HuffPost, where she helped lead the phenomenal growth of the new-media giant domestically and internationally, setting the standard for scaling and distributing content around the globe.
As a proud member of the transgender community, RebelMouse’s partnership with OUTvoices represents two of Breanna’s greatest passions — LGBTQ+ advocacy and tech.
“I am excited to partner with Aequalitas Media and the OUTvoices team to bring our cutting-edge technology to LGBTQ+ media all around the country,” Breanna said. “As one of the only transgender leaders in an industry traditonally dominated by white males, I am honored to use our platform to power the voices that are dearest to the hearts of myself and my team. Diversity and change starts in the office, real or virtual. I am proud to say that RebelMouse is part of a new wave of digital publishing that is indicative of a cultural shift in tech.”
”From launch, our clients experience unprecedented traffic growth across the board,” said Chris Anderson, Chief Strategy Officer at RebelMouse. “But where RebelMouse truly shines is in growing long-lasting audiences. Our community features and slick video integrations provide for a content experience that users adopt on the spot — important tools in our clients’ arsenal as they exercise every avenue available to them to weather this ongoing pandemic.”
“With RebelMouse as our partner, we now have both the team and tech to move quickly to provide unparalleled digital content on our OUTvoices.us platform, which enables us to deliver real results for our clients and advertisers,” said DJ Doran, President/CEO at Aequalitas Media.
RebelMouse (www.rebelmouse.com) is a cloud-based platform that provides content creators and publishers with the data-driven tools and creative strategy they need to unlock sustainable growth that’s backed by sticky monetization methods. RebelMouse blends product and strategy together to move the needle where it matters most: site performance, search engine optimization, social audience growth, and collaborative customer journeys primed to transform conversion into loyalty. The publishing solution is responsible for the launch of some of the biggest new-media companies to date — such as Axios, Protocol, and The Dodo — and has propelled brands like United Airlines, PAPER Magazine, GOOD/Upworthy, and Brit + Co to digital success.
As a best-in-class CMS for media companies and brands who are genuine about their content, RebelMouse was launched in 2012 as a developer-friendly solution that is always iterating to keep clients up to date with the latest technology and formats from Facebook, Google, and other tech giants. The editorial tools are natively plugged into SEO, social, and other distribution platforms to create continuous organic growth from content.
About Aequalitas Media
Aequalitas Media (www.aequalitasmedia.com) is one of the fastest growing LGBTQ+ owned media companies in the US. From publishing and media buying to managing a national network of LGBTQ+ websites, Aequalitas Media and its brands OUTvoices, Gay Travel Business Network (GTBN), and the Aqualitas Content Creators Association (ACCA) are well positioned for growth in 2021 and beyond. The company’s Advisory Board is made up of some of the best and brightest in national and regional LGBTQ+ media and business.