Here Media’s CEO Paul Colichman confirms the Queerty rumor that the Advocate was no longer going to be a stand-alone print product, but instead packaged with Out.
The recent closures of Gourmet, Portfolio, Genre, and other magazines have shown the weaknesses of the print publication model. The rising costs of paper, printing, and postage have become a major problem. Therefore, we plan to greatly reduce these costs by jointly marketing The Advocate and Out magazines. We will fulfill Advocate subscriptions via joint delivery with Out. Advocate subscribers will continue to receive their monthly magazine along with a copy of Out at no extra charge. This move will also allow us to continue to offer Out at affordable subscription prices, either as a stand-alone title or with the choice to receive The Advocate as well. The strategy preserves our ability to deliver the same high-quality print magazines while allocating additional resources to editorial content.
Colichman praises Out‘s Aaron Hicklin, Advocate‘s Jon Barrett and Advocate Washington Correspondent Kerry Eleveld and says that the company has hired additional staff to perform cross-platform work, but says four editorial positions were eliminated at the Advocate. He also says Out and the Advocate showed an advertising profit in 2009.